research

 My group decided to do a Paper Mate commercial. Because of the research we did our audience will be seeing the product (Paper Mate pens) being used to write by the actors/people in the commercial. 

  • The music we will be using will be cheerful sounding to keep the audience interested/engaged in the commercial. 
  • The actors/people in the commercial will be wearing regular/street clothes that would be worn on a normal/regular day. 
  • In the actual commercial the actors will be writing and/or drawing to show what the pens are used for and the quality of them. 
  • We will not need a lot of props. The props we will use for this commercial is paper Mate pens, a regular (other pen that is not the same brand as the one being advertised) pen, a backpack, and a sheet of paper.  
   


Conventions and Codes: 

1. All of these types of commercials zoom in on the words that the actor/person in the commercial is writing. 

2. After seeing/watching a lot of these commercials we saw/realized that the vast majority of them zoom in with the camera so that the brand name is visible long enough for the audience/viewer to be able to read it. 

3.  All of these types of commercials edit words into the commercial to show the pros of buying that particular product. 


 

Comments

Post a Comment

Popular posts from this blog

Title Design Research: Crazy Rich Asians

Image
 1.  How many titles are displayed during the opening sequences to the film? Which ones? There are four titles. The titles are the movie name, and the companies that co-produced the movie. 2.What connotations do the images carry? (How do you they make you feel?)  The images are very colorful and change with each new title that is presented on the screen. This makes me feel happy and excited to see the rest of the movie/film. 3. How is genre reinforced through symbolic and technical codes from the outset? (Can you tell what genre the film is?) Although it is a little hard to see what the genre is, the movie still uses some symbolic codes that correspond with the genre. Such as, using bright colors and upbeat music. As this is a romantic comedy and is supposed to be more on the cheerful/hopeful side as well as giving comedic relief. 4. What conventions are used to ensure the film appeals to its target audience? In order to do this the film uses visual effects and music ...
Read more

Genre Research: Cinderella The Amazon Original

Image
   Hello, today My group and I are researching Fantasy Movies so we have a better idea of what our opening sequence will look like. The first movie we are researching is Cinderella, made by Amazon.  The common sounds that I found in cinderella, was dialogue, and diegetic sound, along with singing. I did notice that in most fantasy moves it opens with some kind of narration, like a storybook. In this movie it did it as well, it also broke into sound and dance within the first 15 to 25 seconds in.  One of the common camera angles was a bird's eye view, so the audience could see the different movements the actors were doing as they danced. Another common camera angle was the medium shot, this was often used if the character was sitting, or if the character was eating, basically something that didn't require that much movement. The last common camera angle is Wide shot when a character was walking or opening a door, or talking to another character.  In this movie, t...
Read more

planning

Image
  Props:     My group will be using a backpack, piece of paper and our product (Paper Mate pens). We will also be using a different type of pen (not the one we are advertising) to contrast to the Paper Mate pen.  Since we will be making our commercial about a brand of pen we will not need to have a lot of props.  Costumes:  My groupmates and I will all be in the commercial (be actors). Since this commercial is about pens (usually people are wearing normal clothes) we will just be wearing regular/normal/street clothes. If our filming takes place between multiple days we will make sure to be wearing the same things- so not to have a confused audience/have it make sense.  Schedule:   On 9/23/21: Our group will research any essential things for this project/commercial. The planning for things such as a backup plan, set/location, costumes, scheduling and the props needed will also be finished.  By 9/29/21: We will make sure the storyboar...
Read more