Commercial CCR

 

Name: Madelyn Cannon________________________

 

Creative Critical Reflection

1.      How does your product use or challenge conventions AND how does it represent social groups or issues?   

 

This project compared how one pen worked V.S. the pen we were advertising. The Paper Mate pen worked better than the pen it was being compared to.  Many commercials do this to show how their product is better than another/a rival company and/or product.

 

 

 

 

 

 

 

 

 

 


2. How does your product engage with audiences AND how would it be distributed as a real media text?

 

This commercial would probably be on a commercial break for TV. This commercial could get audiences interested in Paper Mate pens as it demonstrates how the pen could be better than other brands.

 

 

 

 

 

 

 

 

 

3.      How did your production skills develop throughout this project?

 

Before this project I was not that great with a camera/filming things. However, I learned about different techniques through this project. I also learned how to hold a camera/phone steadier so that it would not change. I also got better at editing. I learned how to add clips/make a take longer or slower. I also learned how to add music.

 

 

 

 

 

 

 

 

 

 

 

 

4.      How did you integrate technologies – software, hardware and online – in this project?  

 

For this project me and my group used an android/Samsung phone to film. For the fourth or fifth scene where the pens are “dancing” me and my group filmed it in sections and then put all the clips together on my groupmates phone. After the filming was done was editing. The computer used is called an Hp. On this computer me and my group edited the footage that had been filmed and created the final product.  



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