Title Design Research: Crazy Rich Asians

 1. How many titles are displayed during the opening sequences to the film? Which ones?

There are four titles. The titles are the movie name, and the companies that co-produced the movie.


2.What connotations do the images carry? (How do you they make you feel?) 


The images are very colorful and change with each new title that is presented on the screen. This makes me feel happy and excited to see the rest of the movie/film.


3.How is genre reinforced through symbolic and technical codes from the outset? (Can you tell what genre the film is?)


Although it is a little hard to see what the genre is, the movie still uses some symbolic codes that correspond with the genre. Such as, using bright colors and upbeat music. As this is a romantic comedy and is supposed to be more on the cheerful/hopeful side as well as giving comedic relief.



4.What conventions are used to ensure the film appeals to its target audience?
In order to do this the film uses visual effects and music to its advantage. Since the title part of the movie is fairly short the film has to get across its overall intention to the audience rather quickly. The film uses a rather upbeat song which comes on suddenly after a dramatic opening scene. This is to show that although there might be some drama, overall, the movie is supposed to be lighthearted and entertaining at the same time. The screen changes colors as the various titles change. Not only this, but the design on the screen also changes with the titles. This further helps to show the audience that the movie is supposed to be fun while also dramatic.




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